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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: March 2010
How Consultants Use Call Centers
As a consultant you’re often tight on time. You have clients to deal with, projects to work on, marketing to do …and the list goes on. One area that consultants should give more consideration to is outsourcing. You can outsource … (READ MORE…)
Marketing Blunder Many Consultants Make
Many consultants have trouble marketing their services. This is generally judged by the number of new clients they land over a given period of time. I believe what makes this such a challenge for many is their lack of action … (READ MORE…)
How Consultants Should Deal With Doubt
If there’s one thing that affects more consultants than anything else, it’s doubt. The uncertainty of not knowing when you’ll get your first client or your next. The drama that takes place in your mind when you’re questioning when your … (READ MORE…)
Defining Consulting Success: Consultant vs. Client
Are you and your client measuring success the same way? In my early years as a consultant my idea of success was often quite different than that of my client. When you’re an expert, your mind revolves around your area … (READ MORE…)
Consulting Fees: Value Based Pricing
You’ve heard the term “Value Based Pricing” before, right? It’s been thrown around like a hot potato for a while, yet it’s still often understood. The power of this pricing strategy can be offered by pretty much anyone in the … (READ MORE…)
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. … (READ MORE…)
Email Marketing for Consultants
In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email … (READ MORE…)
