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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: August 2009
The Right Medium for PR and Media Relations
Critical to the success of a public relations consulting professional is media relations. Simply put, media relations can be defined as developing relationships with journalists for the purpose of furthering an organization’s message. Depending on the concept you want communicated, … (READ MORE…)
Developing a Powerful PR and Media Relations Plan
As a public relations professional, media relations must be a critical part of your overall process. Good media coverage can be worth tens of thousands of dollars in advertising, and often much more. However, as with anything in life, it … (READ MORE…)
Good Business Consultants use GAP Analysis
While it’s easy to identify the problems within some businesses, uncovering others remains a bit of a challenge. Regardless of how many years you attended school or how skilled you are at your job, business consultants know that the process … (READ MORE…)
Guest Post: Picking a Great Name For Your Consulting Business
Today’s guest post is written by Zeke Camusio of The Outsourcing Company. This time around Zeke gives us some tips to think about and consider when naming your consulting business or helping a client come up with a name for … (READ MORE…)
Part 2: Public Relations Press Conference – Making It Memorable
In part 1 of public relations press conferences, I covered the basics of holding a PR press conference that will generate an audience, but if you want it to make a significant impact your presentation needs to memorable and impressionable. … (READ MORE…)
Part 1: Public Relations Press Conference – Tips for PR Consultants
What if you threw a party and no one came? It would be hurtful and embarrassing, to say the least. Well, if, during your career as a public relations professional, you hold a press conference that bombs, it’s not just … (READ MORE…)
