There’s a great post over on the Wall Street Journal blogs about how consulting can land you a full-time job. During tough economic times like these, getting an offer for full time work can seem like a blessing. Depending on your situation, it may or may not be. Clearly there are many disadvantages...

Scientific Computing ran an interesting article. It starts off painting a gloom picture of what it’s like working with a consultant. Luckily the writer also acknowledges that these horror stories are mostly stereotypes … but if you’re a consultant, you may enjoy this story as a look...

Forrester Research is well known for its thought leaders in the technology, and more recently, social media space. Co-author of Groundswell, Charlene Li left Forrester a little ways back to start a new consulting firm, the Altimeter Group. Over the last several months, 2 other Forrester consultants have...

Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with...

Today’s guest post is written by Zeke Camusio of The Outsourcing Company. In this article Zeke is talks about article marketing with Ezinearticles.com and the important role it plays in Search Engine Optimization. Enjoy! >> Read Zeke’s full bio here Do you really want to know how to get your...

What is a Press Release? Simply stated, in PR consulting the press release is a short (preferably one page) written announcement that is intended for the news media in hopes that they will write a story about your topic. When writing a press release, you must use the same five W’s that are critical...

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to...

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. This is her 3rd and final post related to positioning yourself and your consulting business for success. Rebel has also just released a free ebook all about positioning. Details on how to get the ebook are found at...

It’s impossible to become a great business management consultant without learning the best way to uncover the problems within a company. Some consultants tend to dive in feet first when they’re starting out, failing to explore the various ways to determine the issues within a company and attempt...

A good reputation is more valuable than money. Publilius Syrus (~100 BC), Maxims1 In the eyes of a journalist there are two kinds of PR professionals – the kind they run to for information and the kind they run from. Since PR and Media Relations are as connected as Siamese twins, your success in public...

Critical to the success of a public relations consulting professional is media relations. Simply put, media relations can be defined as developing relationships with journalists for the purpose of furthering an organization’s message. Depending on the concept you want communicated, you first need to...

As a public relations professional, media relations must be a critical part of your overall process. Good media coverage can be worth tens of thousands of dollars in advertising, and often much more. However, as with anything in life, it requires a plan. I have found that the following six components...

While it’s easy to identify the problems within some businesses, uncovering others remains a bit of a challenge. Regardless of how many years you attended school or how skilled you are at your job, business consultants know that the process is not always a piece of cake. If you have been called in...

Today’s guest post is written by Zeke Camusio of The Outsourcing Company. This time around Zeke gives us some tips to think about and consider when naming your consulting business or helping a client come up with a name for their business. Many of our readers at this blog have asked us for more and...

In part 1 of  public relations press conferences, I covered the basics of holding a PR press conference that will generate an audience, but if you want it to make a significant impact your presentation needs to memorable and impressionable. It only takes a little preparation to make that happen. Setup Stage...