Monthly Archives: June 2009

Your Arsenal in Public Relations Communications

Public relations is all about communications. I know, sounds like a no brainer but there are far too many ‘professionals’ out there that talk the talk but don’t walk the walk. Anyone promised to reply to you by a certain … (READ MORE…)

The Public Relations Campaign – Two Case Studies

Working in public relations can be one of the most fun yet challenging careers in today’s marketplace. If your most prominent characteristic is your creativity and you love the challenge of having an impact on consumer behavior, then creating public … (READ MORE…)

Top 3 Mistakes To Avoid When Starting A Blog

Top 3 Mistakes To Avoid When Starting A Blog

Today’s guest post is written by web 2.0 and social media consultant, Derrick Sorles of Business Blogging Consultants. In this post Derrick breaks down the top 3 mistakes to avoid when starting a blog, great read! >> Read Derrick’s full … (READ MORE…)

Positioning for Consulting Success – Part 1

Positioning for Consulting Success – Part 1

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. This will be her first of three guest posts on this blog related to Positioning for Consultants. She has also just released a free ebook on … (READ MORE…)

Public Relations Communication, You Talkin’ ta Me?

Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations … (READ MORE…)

How to Keep Your Consulting Projects Going

How to Keep Your Consulting Projects Going

“Bring a new idea to the table at least once a month.” I wish I could remember where I read that. Not too long ago I read an article, at least I think it was an article though maybe I … (READ MORE…)

Top 3 Causes of Project Failure When Using Consultants Services

Whether you’re a client using consultants services, or a consultant yourself, chances are your biggest fear, when entering into a contract is that the project will be a dismal failure, and that you’ll end up with egg on your face. … (READ MORE…)

Sample Public Relations Plan: For A Non-Profit Center

Everyone has heard the expression “Failure to plan is planning to fail.” Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an … (READ MORE…)

The Consulting Industry, a Question of Ethics

As a consultant, you’ll be in contact with many executives and companies during the course of your career in the consulting industry, or as you build your business. How you conduct yourself, and what you do to earn your reputation … (READ MORE…)

So you Want to Be a Consultant?

So you Want to Be a Consultant?

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. She gives us some first hand advice on how to get into consulting.  Rebel Brown is a go-to-market strategist specializing in early stage and turnaround high … (READ MORE…)