When I first got started in marketing consulting I was a voracious consumer of information. My mentality was to devour everything I could get my hands on. Surely the more “I knew” the better, right? Wrong. The more you know the worse off you may be. The problem with trying to dip your fingers...

Public relations is all about communications. I know, sounds like a no brainer but there are far too many ‘professionals’ out there that talk the talk but don’t walk the walk. Anyone promised to reply to you by a certain time and not followed through? How telling you they’d send the information...

Working in public relations can be one of the most fun yet challenging careers in today’s marketplace. If your most prominent characteristic is your creativity and you love the challenge of having an impact on consumer behavior, then creating public relations campaigns may be the perfect role for you....

Today’s guest post is written by web 2.0 and social media consultant, Derrick Sorles of Business Blogging Consultants. In this post Derrick breaks down the top 3 mistakes to avoid when starting a blog, great read! >> Read Derrick’s full bio here In my last article, What Is Web 2.0 and Why Should...

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. This will be her first of three guest posts on this blog related to Positioning for Consultants. She has also just released a free ebook on positioning. Details on the download can be found in her article. >>...

Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations communication...

“Bring a new idea to the table at least once a month.” I wish I could remember where I read that. Not too long ago I read an article, at least I think it was an article though maybe I dreamed it up (regardless it makes wonderful sense), about how to stay on top of your business consulting...

Whether you’re a client using consultants services, or a consultant yourself, chances are your biggest fear, when entering into a contract is that the project will be a dismal failure, and that you’ll end up with egg on your face. Let’s face it, that does happen from time to time, and although...

Everyone has heard the expression “Failure to plan is planning to fail.” Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an example of a very basic but effective plan. Public Relations...

As a consultant, you’ll be in contact with many executives and companies during the course of your career in the consulting industry, or as you build your business. How you conduct yourself, and what you do to earn your reputation can be as important to your success or failure as the work you deliver,...

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. She gives us some first hand advice on how to get into consulting.  Rebel Brown is a go-to-market strategist specializing in early stage and turnaround high technology clients. >> Read Rebel’s full bio...

Here at Business Consulting Buzz we’ve been thinking of new ways that we can add value to your experience with us. We get lots of emails, questions, and comments from different readers about how they can improve their consulting businesses. To answer these calls we’ve come up with a new idea...

As a consultant, especially if you are just starting out and working as a temporary consultant or freelancer, you may find that when you are hired by a firm for a particular project the work you end up doing is very different than what you initially signed up for. Often, firms hiring consultants assume...

Consultant or otherwise all of us sometimes get stuck. We’re working hard on a project and then boom! we hit a wall and can’t get ourselves moving forward again. No idea what to write. Not sure what the next logical step is. Unsure of how to increase the effectiveness of your consulting project....

Clients may be in need of business consulting solutions for a variety of reasons. Unfortunately, when business owners put their own theories on the line, they are not always correct. This is where you come in. Business consultants help companies get back on track when there are problems, or provide their...