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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: April 2009
4 Reasons to Hire a Consultant
Here Jim Crocker, CEO of Boardroom Metrics outlines the four most common reasons companies decide to hire consultants. They all have to do with Pain! Here they are: Have a problem but don’t have the people power or specialization to … (READ MORE…)
Where to Find Great Consultants?
If you’ve clearly defined a business need and then decided to hire and work with a consultant, there’s still the biggest task of all ahead of you – finding and choosing the right consultant for the job! First Thing’s First … (READ MORE…)
Why Work with a Consultant?
There are a host of reasons why companies and decision makers within organizations choose to work with consultants. Commonly, a lack of key skills, or a highly specialized skill set requirement would prompt a company to hire a consultant. Other … (READ MORE…)
What do PR Consultants Do?
PR Consulting is one of those careers everyone seems to have heard of, but very people know what they actually do. The role of a pr consultant can vary, and can include writing, for example press releases, public speaking, organizing … (READ MORE…)
Managing a Consulting Project
So you’re embarking on a new consulting project. While securing a new client is great, the project itself can prove to be disastrous if you don’t take a few precautionary measures, particularly if you have just recently started a consulting … (READ MORE…)
Promote Your Consulting Business Using Articles and Videos
Article publishing and creating videos are a great way to build authority and credibility in the marketplace. They are low cost, easy to develop and take a relatively short time to complete. In just a minute I’ll explain how you … (READ MORE…)
Traits and Skills of a Successful Marketing Consultant
One consulting job that has definitely been rising in popularity over the last few years is the position of the marketing consultant. More and more companies are starting to see the value in hiring marketing professionals to help them out … (READ MORE…)
Interpreting a Public Relations Brief
When you start working as a pr consultant, whether as a freelance public relations consultant, or in an employee capacity, for one or for many clients, you will receive a brief from each client, for each project. Being able to … (READ MORE…)
Leave the Stress for a Business Plan Consultant
Before businesses can flourish, there must be a plan in place. This is particularly important for an endeavour that will rely heavily on investment dollars from outside sources. To see you through to the end of the process, you may … (READ MORE…)
The Consultant and New Client Conundrum
Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load … (READ MORE…)
