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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: March 2009
The Distant Cousins of Public Relations and Advertising
Listening to the news or to talk shows can be mind-boggling these days, not to mention terrifying. There are so many forces driving our economy that pundits are desperately seeking someone to blame it on. Time Magazine recently came out … (READ MORE…)
Your Clients Can Help Build Your Business
As you are probably well aware, the strategic business game these days is all about relationships. The market is tougher, competition more prevalent, and we all need to make sure that we build and nurture relationships. One of the indicators … (READ MORE…)
SEO – Anchoring Your Links Properly
If you are offering any form of SEO consulting services or you’re a company searching for search engine optimization services then you should have already figured out that ranking well in the search engines is all about LINKS. I have … (READ MORE…)
Is Life as a Business Consultant Right For You?
Let’s face the facts. No doubt, very few of us spent our childhoods dreaming of becoming a business consultant. However, if you are already involved in the world of business or find yourself intrigued by the latest developments in the … (READ MORE…)
Building Professional Partnerships
Allying yourself and your firm to complimentary consulting businesses, or even other professional services, can greatly increase your potential client base, thanks to reciprocal referrals. For instance, if you are a pr consultant, you could build relationships with legal consultants, and … (READ MORE…)
Breaking Down SEO Consulting Services
I was just doing my daily blog surfing round today and I came across a great video that I think would be useful for either search engine optimization consultants or for small business owners thinking about hiring out some SEO services. The … (READ MORE…)
Marketing Through News and Talk Shows
Getting on local TV and especially radio is not as hard as you may think and it can be a great way to promote your business consultancy. As a marketing savvy consultant, you need to start thinking like this if … (READ MORE…)
Consultants Who Speak – Seize the Moment
At social gatherings, people who push their points too hard or interrupt are not received well. People who listen, who speak when they have something to say and who cut through the murky waters and get to the point garner … (READ MORE…)
Listing Your Marketing Consulting Firm
Your marketing consulting firm will be approached by many types of business directory listing services. Some of these advertising directory services can be very expensive. In conformity with your marketing plan and budget, you will need to make the right … (READ MORE…)
Should Consultants Attend Trade Shows?
I’m sure you’ve heard the buzz about connecting with people at trade shows and conferences. Industry trade shows provide many opportunities for business consultants to strut their stuff. Attending an industry trade show is a budgeting necessity for any consultancies … (READ MORE…)
