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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: January 2009
Take Nothing For Granted
Your marketing materials have worked. Your new client has confidence in your product and has retained your traditional or online consulting services. The first few days as a consultant have gone well. You have established relationships with the client’s employees, … (READ MORE…)
Guaranteed Consulting – Standing Behind Your Product
For projects your consulting business really wants, you can increase your chances for being awarded the consultancy by standing behind your product. Guaranteeing results opens eyes and wallets. A service guarantee should be a two way street. Your will guarantee the … (READ MORE…)
The Client and Consultant Relationship
Clients do their homework before they interview business consultants. Typically, the client identifies and categorizes the problem. The client then determines that the problem cannot be solved internally and concludes that a consultant is necessary. As the consultant will be … (READ MORE…)
It’s All About Business Results
The very first thing to consider when taking on a traditional or Internet consulting project, and the thought that should remain foremost in your mind during the project, is to achieve the results your client wants. There’s no use putting … (READ MORE…)
Internet Consulting What the Web Can Do For You
In an industry stocked with great minds and creative talent, it is amazing that consulting practices fail to distinguish themselves in terms of internet consulting. Either these businesses fail to take the internet seriously or do not understand today’s buyer. … (READ MORE…)
Promoting Your Consultancy with a Press Release
Consulting businesses building a public relations campaign must build a media base and must learn the art of creating and distributing press releases. The more distinctive the press release, the greater your opportunity for success. The media is overwhelmed with self-serving, … (READ MORE…)
Search Engine Optimization Consulting – Choosing Keywords
As a professional practicing search engine optimization consulting, one of the keys to your success is to have a thorough understanding of how to go about finding, and then selecting the proper keywords that you want to target and then … (READ MORE…)
Public Speaking for Consultants
Mention the idea of public speaking to most people, and they will get a glazed, anxious appearance. Public speaking is probably one of the most feared aspects of marketing your consultancy around these days. It is even a leading cause … (READ MORE…)
Search Engine Marketing Consulting – Introducing Link Building
If you’re in the field of offering search engine marketing consulting or your company is looking for any kind of SEO consulting services then there are a few key things you’re going to need to understand. One of these key … (READ MORE…)
Managing Your Business Finances
To anyone not directly involved in finance, even the most basic financial management concepts can evoke a feeling of panic! However, when you decide to start a consulting business, you will need to keep a close eye, and a hand, … (READ MORE…)
