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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Monthly Archives: January 2009
Setting up a Wedding Consulting Business
If you have decided to launch your own wedding consulting business, you might not have considered what it is going to entail to get your business off to a successful start. Fortunately, getting into the wedding biz need not take a large capital … (READ MORE…)
Business Blogging and First Impressions
The importance of that first impression cannot be understated. Consultants should view the home page on their web site or business consulting blog as the front door to their office. If prospects like what they see, they will continue through the door … (READ MORE…)
Marketing and Publicity
Consultants who have tailored their marketing plan and charted their marketing road maps to include a constructive publicity campaign will succeed if they are diligent in their follow through and consistent in their approach. Many times marketing consultants do not fully … (READ MORE…)
Branding Consulting Businesses For Success
What exactly is branding you may wonder? Branding is a collection of all of your marketing efforts, from graphic elements, like logos and corporate colors, to written pieces, your tagline, methodology and objective, to your interaction with clients and what … (READ MORE…)
What Does a Wedding Consultant Do?
If you are asking this question, you really should be asking, when it comes to weddings, what do wedding consultants not do! Here are just a few of the tasks you would be handling as a wedding consultant to start … (READ MORE…)
Business Consulting Books – A Review of 3 Classics
Whether you’re a veteran consultant, been in the business for a couple of years, or just getting started – the best way to update your skills is often by reading business consulting books. I know, that’s being rather vague as … (READ MORE…)
Always Deliver the Goods
It is well known that dissatisfied buyers express their discontent to at least 13 other prospective buyers. Satisfied buyers rarely express their contentment because it is expected. Obviously, successful consulting businesses minimize their unhappy clients. Buyers often reflect that they … (READ MORE…)
Consultants And Their Clients Work Environment
As a professional business consultant, you will be working with your client’s staff and in your client’s place of business. How you handle yourself in this new work environment will impact your effectiveness, the strength of your referral and your … (READ MORE…)
The Web Consultant Advantage
With so many website design firms and programmers out there what makes you so special? If I have a web project, why should I hire you as my web consultant and not just go to one of the other firms … (READ MORE…)
Web Consulting – An Introduction
Ever told someone that you’re offering web consulting? If you have you’ve probably encountered an odd look on their face and question marks in their eyes. Any mention of the word “website” and the general public automatically thinks pretty designs … (READ MORE…)
