When starting out in the business of consulting, it is good to know who your potential clients are going to be. In fact, it can be vital information when deciding how you are going to be marketing your services! Consultants, depending of course on the field they are engaged in, have clients from a host...

Strategic business consulting has been around for a long time, in one form or another. Businesses and individuals will always need to employ the short-term services of experts and professionals to solve one time problems and situations for them. However, with the growth of the industry, there has been...

The degree to which you get involved in a consulting project for a client can vary greatly from project to project, or, you could specifically seek out projects where a level of involvement you are comfortable with is required. Analysts and advisors rarely get involved in any sort of hands on work for...

Embarking on any freelance-based business can be a tricky proposition, especially when deciding on what your rates will be, and setting your consulting fees is no different! Finding the balance between what you believe your consulting services are worth, and what you think your clients are willing to...

Despite great leaps and bounds in the independent consulting industry in terms of growth, there has also been some bad press received by consultants overall, where it has been claimed that these firms and individuals do not provide value for money. In order to ensure that you, and your consulting business,...

Finding new business in any field can be tricky, and sometimes even more so when consulting services are concerned. As a consultant, you are not selling a product as such. You are selling your knowledge. You don’t have anything tangible to present, so how do you go about approaching new clients about...

How much consulting work and business is really out there? A combination of the tough economic situation, and the associated move by companies to outsource many tasks, rather than employ full time staff to accomplish these tasks. This means that there is a lot of potential work for consultants out there...

To an outsider, there are many half-truths and whole lies about consulting businesses that may seem plausible, even credible. This article looks at a few of those myths in the cold clear light of day, and identifies the truth behind the rumors. Being a Consultant is Easy Sure, it looks great to outsiders:...

A world of opportunities are out there and today’s employers are leaning towards hiring business consultants rather than employees. According to a report from Cal Poly, about 27% of consultants are self-employed. In today’s economy, that figure is bound to increase. As labor forces dwindle, the...

Going after success is probably one of the reasons why wanted to become a consultant in the first place right? But are you seeking to be a successful consultant or a successful freelancer? What was that you said? They are the same thing, and the titles are virtually interchangeable, you may think this...

There are so many kinds of consulting out there these days that it would be impossible to list them all, however, if you are thinking about a consulting career or wanting to get involved in the profession, this article will try and outline some of the more common types of consulting services. Process...

Regardless of the size of your consulting businesses, your marketing plan should include input from every aspect of your consultancy. If your consulting practice is small, you should get feedback from your accountant, your attorney and any other connected party. If your consulting business is larger,...

If you’re offering business consulting services then an effective marketing plan should be squarely at the center of all your business. The Dictionary of Marketing Terms defines marketing “as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods...

The consulting services industry is volatile, far ranging and cyclical. The consultant’s expertise is at the core of consultancy. Qualified expertise may get the buyer’s attention, but when it comes to sealing the deal, nothing bears more clout than a verifiable record of accomplishment, which translates...

With all the bad press the industry and consulting businesses have got over the years, and being the butt of jokes, you may be wondering why you would want to venture out on your own as a consultant. Well, there are numerous reasons, and a few are listed here. Being your own boss Ask anyone, in any field,...